IT Works was a new home security system company in Thailand, and they wanted to introduce their products to mass through an engaging print work. Our idea is to exaggerate the key benefit of their products, which is the fingerprint based access control/security system and created a unique visual out of it.
Aside from the client's satisfaction, the work has been awarded Gold at Adfest, Silver Lions at Cannes, Silver at LIA, Silver at Spikes Asia, Grand Prix at B.A.D. Awards Thailand and Grand Prix at Ad Star.
Agency: Hakuhodo Asia Pacific // SpicyH
ECD: Woon Hoh
CD: Bee Lee
Art Director: Apiwat Pattalarungkhan // Adam Pamungkas
Copywriter: Irvine Prisilia