Hair was social politics as well as fashion, as often happens in popular culture. To promote Lolay hair gel, we dived into certain styles that have come to define music history.
Selected into Luezer's Archive 100 Illustrations
Agency: JEH United
ECD: Jureeporn Thaidumrong
CD: Aniruth Assawanapanon
Art Director: Apiwat Pattalarungkhan
Copywriter: Gün Kanjanapokin