In every big South East Asian city especially Bangkok, moral and societal corruption is prevalent. Our campaign for Penguin goes deeper than just being a floor cleaner but we would like to demonstrate the fact that with cleanliness even societal filth has no place to hide.
Awarded Silver in Adfest and shortlisted in Cannes
Agency: Hakuhodo Asia Pacific
ECD: Woon Hoh
Sr. Art Directors: Apiwat Pattalarungkhan, Nicholas Kosasih
Sr. Copywriter: Irvine Prisilia
Photographer: Anuchai Secharunputong