Indonesians and Vietnamese believe that spicy and fried food can cause "inner heat" in their mouth. That's why Pepsodent created a new herbal formula that can protect the mouth from the "heaty" food.
We depicted a charming relationship between a grandma and her grandkid. While grandma is always worried about the family's health, mum ensures grandma that she can put her mind at ease when it comes to the mouth care.
Agency: Mullen Lowe Thailand
ECD: Andrew Powell // MD: Sanjai Srivastava
Creative: Apiwat Pattalarungkhan // Irvine Prisilia // Nicha Jaroensuk
Director: Sebastian Alfie