BUILDING A GOOD HABIT FOR DADS AND KIDS 
Kids find brushing tedious, and they always come up with ways to avoid it. To help parents encourage the kids to brush their teeth at night, we created a campaign that shows brushing teeth as a fun moment to bond with dad. 

The campaign was a huge success beyond the sales number, Pepsodent built its reputation as a brand that instills good brushing habit. 
"Night Monster"
"Sleeping with the chicken"
"Night Brushing Song" - a rendition of a popular Pepsodent commercial song
Agency: Lowe Thailand // LOLA Madrid
Leading CD: Juan Carlos Martinez
Global CD: Edgard Gianesi
Regional ECD: Paul Grubb
Art Director: Riva Oetomo
Copywriter: Irvine Prisilia
Director: Sebastian Alfie

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