In Indonesia cases of physical, sexual and psychological violence against women are still under-reported to the law and rarely reach the public eye. Isolation from family and friends and the risk of losing their job for women domestic workers are what most of the victims feel as a hard position to face.
These fears leave much of the violence and other abuses perpetrated against these women hidden. We need people to be more aware of the fear the victims are dealing with so they can be the voices for these women.
Together with Puan Amal Hayati foundation, we created a series of satirical radio spots. These spots while carrying a serious message is delivered through funny daily conversations between the victim and her friends. This makes the spot all the more poignant as abuse is no laughing matter so it should not be trivalized.
Puan Amal Hayati Foundation is a socio-humanity organization initiated and founded in Jakarta by academicians, the Islamic boarding schools boards and social activists who are concerned with empowering women against violence.
Awarded Silver in Citra Pariwara Indonesia, Finalist in Adfest
Agency: Hakuhodo Asia Pacific // Hakuhodo Indonesia
ECD: Woon Hoh
CEO: Irfan Ramli
Creative: Irvine Prisilia // Lucy Novita // Edi Nurchayo