Thailand's best-selling lingerie brand, Sabina has added wireless bras to their collections and to launch the range, we enlisted Thailand's top actress, Chompoo Araya to front the campaign.

Designed to appeal to modern Thai women, the main TVC is set up in a fashion show backstage with Chompoo telling the makeup artist about the "Wireless Shape" that comfortably performs. The makeup artist is unconvinced until Chompoo unfastens her robe and shows her bras. There are two 15s versions in the campaign and a "Making Of" film.
Sabina Bra is known for giving women flaunting figures. Rather than rely on standard industry size templates, Sabina creates bras based on real women's measurements. 
Featured on Campaign Asia
Main TVC 30s
Cut down 15s "Any sizes" version
Cut down 15s "What Brand" version
"The Making of Wireless Shape"
Agency: GREYNJ United
Chief Creative Officer: Jureeporn Thaidumrong
Creative Director: Irvine Prisilia
Sr. Art Director: Matthana Saetiaw // Art Director: Nattakit Satitviboon
Copywriter:  Worrawan Chailert // Puriwat Poonyawiboonchart
TVC Production House: Phenomena
TVC Director: Rong Soralamp  
"The Making of" Production House: Dylan Film
"The Making of" Director: Jay Nantakwang
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