Real beauty comes from within. True to the product benefit that nourishes skin from inside out, we created a TV commercial campaign that imitates a prank show to find women who will show their kind hearts when nobody cares. To help their inner beauty radiates, we give them our product.
Awarded Silver in Adfest and Silver Lion in Cannes.
Agency: JEH United
ECD: Jureeporn Thaidumrong
CD: Aniruth Assawanapanon
Art Director: Apiwat Pattalarungkhan
Copywriter: Suwit Ekudompong
Director: Thanonchai Sornsriwichai