People often misuse their credit cards and end up with unnecesarry debts. Umay+ wanted to encourage their customers to only use their card when they are in need. 
Awarded Silver at Adfest, Bronze at Cannes
Agency: JEH United
ECD: Jureeporn Thaidumrong
CD: Aniruth Assawanapanon
Art Director: Apiwat Pattalarungkhan
Copywriter: Suwit Ekudompong
Director: Thanonchai Sornsriwichai
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